Jul 2010

On-Camera Interview Tips

  • Have talent/interviewee bring an alternate set of clothing.
  • Herringbone, stripes, or small patterns do not look good on camera.
  • Keep jewelry simple.
  • Do not allow interviewees to wear bright white. Cream, eggshell, or light gray are preferred.
  • Utilize a make-up artist. People give a better interview when they look good. Decision-makers favor approval copies when their people look professional.
  • Maintain eye contact throughout the interview.
  • “Edit in the Camera.” Encourage short answers and come back to topics again. Better to focus on good, tight answers, than trying to cobble together six takes to make your point.
  • Avoid enumeration or the phrase “Like I said before.” It is highly likely that you may use step three, without steps one and two. You also wouldn’t be asking the question again, if you were happy with what the answer was “before.”
  • Don’t be afraid to stop and start over. Do not let an answer ramble on. Smiles and nods encourage subjects that they are ‘on-target.’
  • Relax.


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blipt.tv Review


One of our favorite services has to be blip.tv. This robust site let’s you publish your video to many outlets (including nontraditional ones like TiVo and internet connected TVs). In fact the company claims that its network “reaches more than 80% of Americans on the Internet and a growing number of television households.”

We really like how flexible blip.tv is in that you can choose your distribution format. You have options to use Flash, MPEG-4, QuickTime, and more. Their player is also highly customizable and can be fully branded to your site or brand.

The service has both a free version and a paid version at $8 per month. The paid version offers priority encoding so your files are available in multiple formats. This is a great feature as it lets others re-syndicate your content using a player of their choice. The control panel for the site is very robust, and gives you complete control over targeting specific networks and social media sites.


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Free Windows Media Encoder


Windows Media Encoder is dead... In it's place is the Expression Encoder 4. There's a ton of new features, but the biggest for me is that it finally recognizes QuickTime files. If you are on a Mac, you'll need to run it under VMWare or BootCamp. But it's a free application (with a more advanced version for free). Be sure to check it out —
http://www.microsoft.com/expression/products/Encoder4_Overview.aspx

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TubeMogul Review


The OneLoad service from TubeMogul (www.TubeMogul.com) offers both a robust free version (which allows for 100 videos per month) and a scaled paid service with advanced features for large publishers (priced at $50 per month and up). The principal benefit here is that it offers a single point for deploying videos to the top video and social networking sites.

You first set up accounts at any of the 30 sites supported by TubeMogul. You then upload a video to TubeMogul’s site and it is sent onto the other sites. This means you need to spend a little time setting things up, but once you’ve published more than two videos, this method is substantially faster. The site also offers detailed analytics (for supported sites), that can show real-time viewership, geographic tracking, stream quality and more.
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Safari Extensions Coming Soon




Looks like Apple is making it easier to find Safari extension soon. The Firefox community is already pretty vibrant in this regard and I look forward to more coming out for my favorite browser.

Apple sent out an email today asking for submission to their "Safari Extensions Gallery".

We'll soon be launching the Safari Extensions Gallery, a new destination that provides you with an opportunity to increase the visibility of your Safari extension beyond your website.
The Safari Extensions Gallery will feature selected extensions that offer an innovative user experience. And a one-click installation process will allow users to seamlessly install extensions from a developerís website without ever having to leave the Gallery. MacRumors.com has early extensions that have already been released.

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